David Nicholson

I am dedicated to helping athletes achieve their goals, whether new PBs, new distances, event qualifications, mastering new skills or simply enjoying sport and staying fit and healthy. With experience of coaching triathletes across all age groups and in stand-alone swim, bike and run, I love inspiring people to outperform their expectations. This might be coaching a teenager to complete their first triathlon or guiding a 60-year-old from a steady 5k run up to a marathon.

In my work as a professional writer, I specialise in sports psychology and the many lessons we can draw from sport. I think having the right attitude is absolutely critical: wanting to improve, being motivated, seeing obstacles as challenges to be overcome, celebrating other people’s achievements, relishing competition, looking forward to physical tests, taking pleasure in the triathlon journey, setting yourself high standards, treating yourself well and paying attention to what your body is telling you.

This focus on an athlete’s mental and physical wellbeing is central to my coaching philosophy. Triathlon is about training and racing, but most of all it’s about health, in the widest sense of that word.