Keith Laughlin

Keith joins TTT with 14 years of strength and conditioning expertise, now applied to endurance. Having made the switch to triathlon himself, he's worked through the same aerobic learning curve most of our athletes face. He trains 15 to 20 hours a week around a full-time job, two businesses and a family — so when he talks about building training around real life, he speaks from experience.

Before I write you anything, I want to know you. Not just your PBs — your job, your family, what your week actually looks like, and honestly how much you're willing to commit. Because a plan built on what you should be able to do is worthless. A plan built on what you can genuinely sustain is the one that works.

I also want to know what makes you tick. What you're chasing and why, what gets you out the door on a wet Tuesday, and what makes you want to skip it. Two athletes with identical numbers need coaching in completely different ways, and I can only get that right if I understand you as a person.